Saving money on everyday purchases has always been important to me. Over the years, I’ve experimented with different methods—discount codes, cashback cards, and shopping apps—to make sure I’m getting the best deal. But when I came across Rakuten, it was a game changer in the truest sense.
I didn’t need to jump through hoops, and I could still shop at my favorite stores while getting cash back. Here’s what my experience with Rakuten has been like and why I genuinely recommend it for anyone looking to save with minimal effort.
Understanding Rakuten: How It Works
Rakuten is a cashback platform that partners with a variety of retailers—thousands, actually. Think big names like Walmart, Macy’s, Target, and countless online stores in almost every category imaginable, from fashion and electronics to travel and even groceries.
Here’s the simple concept: when you make a purchase by clicking through Rakuten’s links, they earn a small commission from the retailer. Rakuten then shares a percentage of this commission with you as cash back. It’s straightforward, and it doesn’t change your shopping experience at all. The retailer pays Rakuten, and Rakuten pays you.
At first, I wondered if there was some catch. But the process was entirely transparent, and there were no hidden fees. You don’t even have to pay to sign up. It’s a win-win situation, and knowing I could keep my usual shopping habits without needing to do anything different was a big plus.
Getting Started: The Ease of Signing Up and Using Rakuten
The sign-up process was smooth. I created an account on the Rakuten website, and within minutes, I was exploring all the partnered stores available. Rakuten even offered me a welcome bonus just for signing up and making my first purchase through them, which felt like an immediate reward.

One of the most helpful tools is the Rakuten browser extension. I downloaded it, and it instantly became my favorite way to ensure I never miss a cash-back opportunity. Now, whenever I go to a participating store’s website, the extension pops up a reminder to activate cash back.
It only takes a click, and I’m set to save on my purchase. This feature has saved me countless times—especially on websites where I wouldn’t expect to get cash back. It also highlights any special deals, which is a nice bonus.
Earning Cash Back on Every Purchase
One thing I love about Rakuten is how simple it makes saving. Once I activate cash back, I just shop as usual. After I complete a purchase, Rakuten tracks it, and within a few days, the cash back appears in my account. For some retailers, it may take longer, but Rakuten keeps you updated on the status of each transaction.
Rakuten pays out every quarter, which feels like getting a small “bonus check” for shopping. I chose to receive my payouts through PayPal for convenience, but they also offer the option to mail a physical check.
Knowing that I have a regular cashback payout encourages me to continue using Rakuten, and it’s a nice reminder of how much I’ve saved each time that money comes through.
More Than Cash Back: Discounts and Promo Codes
Rakuten doesn’t stop at cash back. They also offer exclusive discount codes, which means I can sometimes save even more on top of the cash back. This combination has been a huge win. For example, last winter, I was shopping for a new coat online.
I activated the cash back, and Rakuten showed me an additional promo code for 20% off at checkout. Not only did I get cash back, but I also got a better deal. This has happened time and again for things like household items, clothing, and even flights.
Rakuten also sends me email alerts about special promotions, which has helped me time purchases to maximize savings. They occasionally offer “Double Cash Back” days at select stores, meaning I can earn even more on items I’d planned to buy anyway.
Real Savings Over Time
One of the most satisfying things about using Rakuten is seeing the cumulative savings over time. At first, the cash back on a single purchase might seem modest—maybe a few dollars here and there. But it adds up. After a few months, I was pleasantly surprised at how much I had saved just by shopping through Rakuten’s platform.
These small amounts grew, and by the time my first quarterly payout arrived, I had saved enough to feel like my efforts were really paying off.
This process was rewarding because it didn’t require me to cut back on my spending. I could still buy the items I needed and wanted, while Rakuten helped me save as I went. I’m not the type to change my spending habits drastically, so this “invisible” saving has been perfect for me.
How Rakuten Fits into My Routine
Rakuten has now become part of my regular shopping routine. Before I make any purchase online, I check if the store is listed on Rakuten.
The platform is also available as an app, which is incredibly useful when I’m shopping on my phone. The app sends notifications on sales and cash-back offers so I never miss out.
For those stores I visit frequently, the cash back might seem small on a single purchase, but those savings pile up over time. It’s like getting a little thank-you bonus for staying loyal to my favorite brands. And since Rakuten’s range of partnered stores is vast, I can use it for almost everything—from clothes and electronics to travel bookings.

Why I Recommend Rakuten
Rakuten has made saving money easy, and I genuinely recommend it to anyone who wants to save without adding extra work. I didn’t have to change my shopping habits, hunt for deals, or remember complex steps. Rakuten does the work, and I reap the rewards.
For me, the appeal lies in its simplicity and reliability. It fits naturally into my life, and over time, I’ve seen that saving money doesn’t have to be a chore.
Rakuten has made shopping a little more enjoyable, knowing that every time I click, there’s potential to save. It’s a great way to make my purchases go a bit further.
In short, Rakuten has helped me save money in ways I didn’t expect. And I believe it’s worth a try for anyone looking to stretch their budget a little further, one small saving at a time.